What AV technologies will be soon used in-store?
First of all, there are touch sensors behind a shop window: a visitor touches the window and the sensors transmit the signal to a computer placed up to 15 cm from it. This gives a visitor an opportunity to go through a whole catalogue or complete their purchase effortlessly, without having to set foot in the shop. Furthermore, the sensors are easy to install, sensitive to touch and they should not cost much more than touch foil.
Another interesting innovation is thin transparent OLED displays, which bring an impressive presentation into a shop’s window. They can show any digital content and, at the same time, you can be sure that, unlike rear projection foils, they do not block the view into the shop.
We were pleased to see that the tradeshow also featured producers of 10″ and 15″ Windows “All-in-One” computers, which have all the hardware built into the monitor, so they take up little space. They do not have much competition in the market at the moment.
What made us very happy were the innovations in the area of stable robust technologies capable of recognizing the age and gender of a shopper. They will enable you to analyse more precisely who visits your shop and adjust your range of goods. Until recently, this technology had been like Mrs Columbo: everybody talked about it, but nobody had seen it (working). The truth is that we at Ki-Wi Digital had tried to develop it, but ultimately we decided to leave it to the more competent ones.We do not know whether it is only a fad or a trend; however, every other display producer is starting to produce LCD monitors with a built-in chip. This implemented system performs basic functions: playing images, videos and browsing the internet. It can satisfy only undemanding clients who do not want to spend money on an external PC and do not need the displays to show PowerPoint or PDF presentations and TV broadcast.