Ki-Wi awarded at POPAI AWARDS 2015
POPAI CENTRAL EUROPE is a Central European branch of the world association POPAI; it represents the section of marketing at points of sale (marketing at-retail) and works for professionals involved in this section of marketing. Every year for more than 14 years, it has held the POPAI AWARDS contest (a competition for the best means of communication and promotion at points of sale) in different categories, which is entered every year by more and more companies from various fields aiming to introduce their original solutions and to gain visibility among competitors and partners.
This year’s POPAI Day, which took place at the end of November, saw more than 80 exhibits from various companies operating in the areas of food, digital technology, ecology and nature, toiletries and cosmetics, toys and many more.
In the Category R – POPAI AWARDS DIGITAL focused on digital technologies, the win was taken by the solution from the companies RETAIL OF THE FUTURE, s.r.o. and INTUITION MEDIA, s.r.o. with a unique solution for an interactive refrigerator with a built-in, screen controlled mini PC with the possibility of remote administration. This solution can be very effective as a tool for marketing communication promoting brands which encourage direct sales of products in the category of alcoholic and non-alcoholic beverages.
The second place was taken by the company KI-WI DIGITAL s.r.o., which presented a no less original solution
for electronics shops with a successful realization for the chain EURONICS; more information including a video presentation is available here
. This unique solution has made selecting the right television easier for many customers, due to the possibility to compare TV screens by criteria given by the client e.g. size, price, producer, display quality etc. Ki-Wi supplies and creates control SW and HW executing content playback and communication with the central control application, which the marketer can comfortably manage, update and control from their office.
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